Monday, May 31, 2010

How Fake News Stories and Bogus News Websites Try to Deceive You

Fake news stories help crooks lure victims into all sorts of traps. We've reported previously on how scammers distribute emails with links to a sensational but fake news article or with an attachment that carries a deadly virus payload.

Either way, the aim is to install malware on your PC when you click the link or open the attachment.

Click here to read the full article.


©Copyright Audri and Jim Lanford. All rights reserved.
Reprinted with permission.
Subscribe free to Internet Scambusters at
http://www.scambusters.org


Thursday, May 20, 2010

HOW TO HELP ON 2010 GULF OIL SPILL

HOW TO HELP ON 2010 GULF OIL SPILL

While those responsible for this spill are covering the cost of the Gulf clean-up, you can support the work of the non-profit organizations currently on the ground responding to oiled wildlife.

You can support International Bird Rescue's ongoing rescue work by donating, becoming a member or adopting a bird.

Click Here for more info and to see oil being washed off an oiled bird.


IBRRC is a non-profit 501-c-3 organization. Your contribution is tax deductible to the full extent of IRS law.

© 2010 IBRRC – All Rights Reserved • Privacy policy • Website

Hightower's "Icky" Awards -- Who Are the Greediest, Grossest Corporate Hogs?

This coveted corporate prize goes to the group of CEOs whose performances in the past 12 months exhibit the best combination of greediness, goofiness and grossness.
May 19, 2010

Gas from the damaged Deepwater Horizon wellhead is burned by the drillship Discoverer Enterprise in the Gulf of Mexico on May 16, in a process known as flaring. The United States Tuesday closed off a large chunk of the Gulf of Mexico to fishing as fears a giant oil slick could be swept to Florida's beaches and coral reefs overshadowed progress in stemming the spill.


Read the full article here.


Alternet by Jim Hightower

Wednesday, May 19, 2010

Nouriel Roubini: How to Break Up the Banks, Stop Massive Bonuses, and Rein in Wall Street Greed

The prominent economist explains why the model of the financial supermarket is a disaster, and why it's so dangerous that Wall Street is back to business as usual.
May 18, 2010

New York University economist Nouriel Roubini is the author of, most recently, "Crisis Economics: A Crash Course In The Future Of Finance." He is considered one of the most prominent and respected economists in the world. When both Wall Street bankers and Bush administration policymakers were insisting that everything was just fine, Roubini was warning about the most dire financial crisis since the Great Depression. In 2007, the financial elite laughed him off, but Roubini was vindicated by the crash of 2008. AlterNet economics editor Zach Carter recently spoke with Roubini about the financial crisis, the subsequent bailout, the financial reform bill moving through Congress, and the global economic outlook.

Read the full article here.

AlterNet by Zach Carter and Norial Roubini

Thursday, May 13, 2010

Beware of Iceland Volcano Scams

Once again scammers are trying to cash in on the latest natural disaster -- in this case the Iceland volcano eruption. Hijacking email and social network accounts, they send messages to the owners' contacts claiming to be trapped overseas by flight cancellations or delays and asking for money.

Click here to read the full article.


©Copyright Audri and Jim Lanford. All rights reserved.
Reprinted with permission.
Subscribe free to Internet Scambusters at
http://www.scambusters.org


Friday, May 7, 2010

Skype Scam Delivers Spam and Malware

Say it loud and it sounds like the start of a tongue-twister, but "Skype scam" is far more mischievous and troublesome than that.

Skype is a software program that enables you to use the Internet to make free or cheap phone and video calls, with tens of millions of users throughout the world.

Owned by eBay, it's the biggest of a number of outfits providing a similar service using what's known as "VoIP" (Voice Over Internet Protocol).

Click Here to read the full article.


©Copyright Audri and Jim Lanford. All rights reserved.
Reprinted with permission.
Subscribe free to Internet Scambusters at
http://www.scambusters.org


Tuesday, May 4, 2010

WANT MORE CLIENTS? JUST SAY NO! C.J. Hayden, MCC

Much of the popular wisdom about how to succeed as an independent professional seems to center around saying yes. You'll hear that you're supposed to market yourself constantly in as many different ways as possible, network with everyone you can find, and take as many clients as possible in order to increase your earnings. The implication is that you should say yes to every opportunity.

But it hasn't been my experience that pursuing all opportunities is the true path to success. In fact, my own success increased dramatically when I started saying no more often. Saying yes to everything is like opening too many windows on your computer. Eventually you run out of resources and you crash. When you say yes to every suggestion, request, or invitation, you are letting other people's agendas drive your business. Saying no can put you in charge instead.

Here are six examples of situations where you may want to consider saying no.

1. New clients who don't fit into your niche.

When business is scarce, it's tempting to take anything you can get. For a one-time or short-term project, working with a client outside your target market or specialty may not harm you. But making a practice of taking any business that shows up will get in the way of establishing your reputation and referral base.

These "outsider" clients won't lead to the targeted referrals or testimonials that will build your business. And they can take a lot more energy to serve, because you may need to learn on the job, scramble to assemble needed resources, or do work you simply don't enjoy much. Sticking to your niche, on the other hand, will lead to more business of the kind you really want to have.

2. Networking with people who have no connection to your niche.

Your networking time is precious. Say no to attending events that will attract few people from your target market, or to meeting with people whose niche has no relation to yours.

Just because someone invites you to a meeting or coffee doesn't mean you have to go. Don't worry, you'll have plenty more invitations to choose from in the future. Plus, you should be spending some time making your own invitations to folks solidly within your niche, who will be much more likely to bring you business.

3. Clients who take more effort to pursue than their business is worth.

Watch out for prospects who want to meet with you multiple times, see several proposals, or require a detailed response to a complex RFP before agreeing to work with you. Even when you ultimately land the contract, it may cost you far too much unpaid time. And clients who are so demanding before they hire you may be even worse to actually work for.

4. People and organizations who ask for your time but do nothing for you.

Serving as a volunteer in order to give back to your community is a worthwhile activity in itself. But volunteering your time with the primary intent to market your business only pays off when the recipients of your largesse provide the promotional consideration they promised.

Beware of offers like online communities who award you a slot as an "expert" required to provide answers to questions, articles, and tools for free, but can't deliver the traffic they promised. Or community organizations who ask you to serve in your professional capacity pro bono, but never so much as acknowledge you in their newsletter.

5. Ads, promotional schemes, and exhibit space that don't fit your budget.

The moment you hang out your shingle as a business owner, you become a prime target for people selling print and online ad space, directory listings, search engine optimization, and trade show exhibits. Their offers may be appealing, especially if you're feeling a bit desperate for business. But for the average independent professional, these approaches rarely pay back the required investment.

Consider this — if these promotional avenues were as good as the offers say, would they really need to have an army of commissioned salespeople pushing them on you? Before enrolling in any paid promotional scheme, compare its total cost to the value of closed sales you could conservatively expect to gain as a result. Make your own estimates; don't just accept what the salesperson says. Then say no to any offer that may cost you more than it brings in.

6. Flavor-of-the-month marketing approaches.

Every time you turn around, it seems that someone has a new marketing idea for you. If you're not seeing immediate results from what you're already doing, it may be appealing to try something new. But keep in mind that every marketing strategy takes consistency and persistence to pay off.

When you drop what you're doing to try something new, you may lose out on both the benefit of what you were doing before and the new approach you're trying now, because you'll have given neither of them the attention and longevity they truly require.

Here's the bottom line. If you've ever felt like you were being pulled in a million different directions by the requirements of marketing your business, the solution may be right in front of you. Just say no to invitations, offers, and demands that serve the needs of other people better than they do your own.


Copyright © 2009, C.J. Hayden

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