A former credit card thief has confessed online that the crime, which rakes in more than $500m a year in the US, is "ridiculously easy" to commit.
Using stolen numbers that cost $10 to $50 apiece, Dan DeFelippi manufactured genuine-looking credit cards from blanks, programming their magnetic stripes, and used them to buy hundreds of thousands of dollars worth of merchandise at stores, which he then sold online.
He was part of a loose network of crooks who, according to recent research by leading ID theft surveyors Javelin Strategy, account for around 4.5 million credit card fraud victims in the US alone every year.
Click here to read the full article.
©Copyright Audri and Jim Lanford. All rights reserved.
Reprinted with permission.
Subscribe free to Internet Scambusters at
http://www.scambusters.org
Friday, April 15, 2011
Saturday, April 9, 2011
The Top 10 Marketing Tips of All Time
With more than a decade of experience in marketing, ranking from pay-per-click to direct mail, I’ve seen a lot of failures and far more successes when it comes to marketing.
Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often, professional marketers and small business owners overlook the basic techniques that have separated successful campaigns from those that never turn a profit. Here is my all time list of effective marketing tips.
Know your audience. Successful campaigns get that way because marketers know their audience. They fully understand their needs, how to help meet those needs and how to create demand. Knowing and understanding your audience through proper market segmentation means a well targeted campaign that generates a profitable return.
Focus on the offer. A marketing offer is the driving force of marketing promotions that drive results. In fact, market testing has proven that the offer is the most significant criterion for conversion. Focus on your offer if you want to be successful.
Split test. Never ever run a campaign without testing something. One of the most common is a split test which allows you to simultaneously test two versions of something. It can be a web page, post card, or email. Split testing is essential for improving performance.
Never work alone. The most creative ideas come from working with other creative people. Don’t feel like you need to have all the answers or great ideas. You may start with an idea, but an open dialog with creative individuals will make it better.
Don’t sell on price. I’ve seen so many marketers fail because they sell on price alone. This leads to a discounting war, lower profitability, and often bankruptcy. Rather, focus on creating so much value that the perception of price becomes insignificant.
Consistent messaging. Consider the entire user experience before you launch a campaign. From email to website to offer, is the prospect having a consistent user experience? If they are, your campaigns stand above 98% of others.
Create value after the sale. As marketers, it’s our job to understand our market segment and build relationships, not dump people off at the front door of our store and walk away. Focus as much of your energy on building relationships with customers as you do prospects.
Test. Test. Test. In addition to split testing, you should consider multiple forms of testing in each marketing discipline. For direct mail, test headlines, offers, copy, time of direct mail drop, etc. Consider testing a life long mission.
Integrated Marketing Works Best. You can’t rely on one form of marketing to carry you to success. It’s okay to generate most of your leads or sales through PPC marketing if you will but what happens when that dries out? Use multiple media sources to meet your goals.
Nothing can replace experience. You can run out and hire all of the best consultants in the world, but you still have to do the work. Nothing can replace actual experience. It will make you a stronger marketer and more successful in the long term.
Apply these helpful marketing tips if you want to be truly successful. These techniques and tips are applied by successful marketers on a daily basis. The result is an ever growing success rate of marketing success.
About the Author
Are you looking for marketing tips that will take your marketing to the next level? Visit the marketing tips blog for helpful information, tools, and marketing secrets you won't find anywhere else.
©2009 MarketingScoop.
Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often, professional marketers and small business owners overlook the basic techniques that have separated successful campaigns from those that never turn a profit. Here is my all time list of effective marketing tips.
Know your audience. Successful campaigns get that way because marketers know their audience. They fully understand their needs, how to help meet those needs and how to create demand. Knowing and understanding your audience through proper market segmentation means a well targeted campaign that generates a profitable return.
Focus on the offer. A marketing offer is the driving force of marketing promotions that drive results. In fact, market testing has proven that the offer is the most significant criterion for conversion. Focus on your offer if you want to be successful.
Split test. Never ever run a campaign without testing something. One of the most common is a split test which allows you to simultaneously test two versions of something. It can be a web page, post card, or email. Split testing is essential for improving performance.
Never work alone. The most creative ideas come from working with other creative people. Don’t feel like you need to have all the answers or great ideas. You may start with an idea, but an open dialog with creative individuals will make it better.
Don’t sell on price. I’ve seen so many marketers fail because they sell on price alone. This leads to a discounting war, lower profitability, and often bankruptcy. Rather, focus on creating so much value that the perception of price becomes insignificant.
Consistent messaging. Consider the entire user experience before you launch a campaign. From email to website to offer, is the prospect having a consistent user experience? If they are, your campaigns stand above 98% of others.
Create value after the sale. As marketers, it’s our job to understand our market segment and build relationships, not dump people off at the front door of our store and walk away. Focus as much of your energy on building relationships with customers as you do prospects.
Test. Test. Test. In addition to split testing, you should consider multiple forms of testing in each marketing discipline. For direct mail, test headlines, offers, copy, time of direct mail drop, etc. Consider testing a life long mission.
Integrated Marketing Works Best. You can’t rely on one form of marketing to carry you to success. It’s okay to generate most of your leads or sales through PPC marketing if you will but what happens when that dries out? Use multiple media sources to meet your goals.
Nothing can replace experience. You can run out and hire all of the best consultants in the world, but you still have to do the work. Nothing can replace actual experience. It will make you a stronger marketer and more successful in the long term.
Apply these helpful marketing tips if you want to be truly successful. These techniques and tips are applied by successful marketers on a daily basis. The result is an ever growing success rate of marketing success.
About the Author
Are you looking for marketing tips that will take your marketing to the next level? Visit the marketing tips blog for helpful information, tools, and marketing secrets you won't find anywhere else.
©2009 MarketingScoop.
New Malware Threat Heads Up 2011 Tax Scams
Tax scams are in full swing at this time of year, as crooks attempt to trick victims into giving away either their refunds or personal information they can use to steal identities.
Most of these tax scams have been around for years and you can read about them in some of our earlier reports.
But, as one blogger wrote recently, people still fall for these tax fraud tricks; otherwise, the crooks wouldn't be using them!
Click here to read the full article.
©Copyright Audri and Jim Lanford. All rights reserved.
Reprinted with permission.
Subscribe free to Internet Scambusters at
http://www.scambusters.org
Most of these tax scams have been around for years and you can read about them in some of our earlier reports.
But, as one blogger wrote recently, people still fall for these tax fraud tricks; otherwise, the crooks wouldn't be using them!
Click here to read the full article.
©Copyright Audri and Jim Lanford. All rights reserved.
Reprinted with permission.
Subscribe free to Internet Scambusters at
http://www.scambusters.org
Friday, April 1, 2011
7 Common Taxi Scams -- and 7 Steps to Beat Them
Taxi scams won't bust your bank balance but knowing an unscrupulous driver tricked you will drive you nuts.
And although the vast majority of drivers are reliable and honest, scams are widespread, both at home and abroad.
Some of their tricks are well known and easily spotted; others will just as easily fool you.
Click Here to read the full article.
©Copyright Audri and Jim Lanford. All rights reserved.
Reprinted with permission.
Subscribe free to Internet Scambusters at
http://www.scambusters.org
And although the vast majority of drivers are reliable and honest, scams are widespread, both at home and abroad.
Some of their tricks are well known and easily spotted; others will just as easily fool you.
Click Here to read the full article.
©Copyright Audri and Jim Lanford. All rights reserved.
Reprinted with permission.
Subscribe free to Internet Scambusters at
http://www.scambusters.org
Thursday, March 31, 2011
Saturday, March 26, 2011
Beware of New Japan Earthquake and Tsunami Scams
Crooks have launched a vicious and heartless exploit of public curiosity and generosity with a wave of scams linked to the Japan earthquake and tsunami.
Within minutes of the tragedy, they were posing as fundraisers seeking donations online and via email and phone solicitations, while bogus news pages uploaded malware to unsuspecting victims' PCs.
Click here to read the full article.
©Copyright Audri and Jim Lanford. All rights reserved.
Reprinted with permission.
Subscribe free to Internet Scambusters at
http://www.scambusters.org
Within minutes of the tragedy, they were posing as fundraisers seeking donations online and via email and phone solicitations, while bogus news pages uploaded malware to unsuspecting victims' PCs.
Click here to read the full article.
©Copyright Audri and Jim Lanford. All rights reserved.
Reprinted with permission.
Subscribe free to Internet Scambusters at
http://www.scambusters.org
Friday, March 18, 2011
How Politicians Are Using 911 Emergency Services to Scam Millions of Consumers
Alternet/ by David Rosen and Bruce Kusnick
Raiding 911 funds is an easy way for politicians to scoop up loose cash -- far easier than taxing the rich.
The Great Blizzard of 2010 dumped record levels of snow throughout the Northeast. On day one of the snowstorm, New York's 911 service got nearly 50,000 calls and, at its peak, had a backlog of 1,300 calls that almost brought the service to its knees. Sadly, the combination of 911 failures and the inability of EMS ambulances to get through the snowdrifts likely contributed to a number of needless deaths.
Many elected officials, most especially New York mayor Mike Bloomberg, were put on the proverbial hot seat over their failure to meet unprecedented volumes of emergency calls. After an initial phase of finger pointing and mea culpas, politicians made their customary promises to make sure such a crisis would not happen again. Fortunately, while this was a record year for snowstorms, none was as devastating as the initial December 2010 blizzard.
More troubling for long-term civil society, none of these officials, let alone the less-then-attentive commercial news media, identified the deeper problems besetting 911 services. Hundreds of millions of dollars are collected annually by states and localities to support 911 services and much of it is diverted to plug state budget holes and meet a host of other demands. Most disturbing, 911 services are technologically bankrupt, held together by duct-tape and workarounds.
Click here to read the full article.
Alternet/ by David Rosen and Bruce Kusnick
Raiding 911 funds is an easy way for politicians to scoop up loose cash -- far easier than taxing the rich.
The Great Blizzard of 2010 dumped record levels of snow throughout the Northeast. On day one of the snowstorm, New York's 911 service got nearly 50,000 calls and, at its peak, had a backlog of 1,300 calls that almost brought the service to its knees. Sadly, the combination of 911 failures and the inability of EMS ambulances to get through the snowdrifts likely contributed to a number of needless deaths.
Many elected officials, most especially New York mayor Mike Bloomberg, were put on the proverbial hot seat over their failure to meet unprecedented volumes of emergency calls. After an initial phase of finger pointing and mea culpas, politicians made their customary promises to make sure such a crisis would not happen again. Fortunately, while this was a record year for snowstorms, none was as devastating as the initial December 2010 blizzard.
More troubling for long-term civil society, none of these officials, let alone the less-then-attentive commercial news media, identified the deeper problems besetting 911 services. Hundreds of millions of dollars are collected annually by states and localities to support 911 services and much of it is diverted to plug state budget holes and meet a host of other demands. Most disturbing, 911 services are technologically bankrupt, held together by duct-tape and workarounds.
Click here to read the full article.
Alternet/ by David Rosen and Bruce Kusnick
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