Friday, June 18, 2010

The Red Bull Scam -- Why Are So Many People Buying Into Its Deceptive 'Energy-Giving' Marketing?

Alternet/ by Scott Thill

Red Bull's claims that it improves performance, concentration, reaction time and emotional status are all BS.

"Red Bull gives you wings," Earth's most popular energy drink by market share promises in its commercials. Well, Icarus had kickass wings. Remember what happened to him? Crash and burn, baby.

What Red Bull does give you is crazy amounts of caffeine compressed into a tiny can of hope. Conjoined with its various sponsorships of similarly extreme events like Formula One racing, air shows, outdoor action sports and much more, Red Bull's overheating marketing arms have major global reach. It has deeply penetrated popular culture, down to its soccer stadiums and sex-fueled clubs, where the drink is popularly mixed with vodka and other alcohol standbys. In the process, Red Bull has helped create a race of hyperspeeding robots annually swallowing over a billion cans of Red Bull, only to crash and burn shortly afterward. At which point, they drink it again to wake up, and restart their seriously stressed engines.

Click Here to read the full article.

Alternet/ by Scott Thill

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