Bait advertising," the FTC explains, "is an alluring but insincere offer to sell a product or service which the advertiser in truth does not intend or want to sell.
"Its purpose is to switch consumers from buying the advertised merchandise in order to sell something else, usually at a higher price or on a basis more advantageous to the advertiser."
Trouble is, it's not against the law to use a come-on to lure buyers into the net, provided whoever's doing it can prove that they did have the merchandise in question, that it was genuinely available and that they made the conditions of its sale clear.
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©Copyright Audri and Jim Lanford. All rights reserved.
Reprinted with permission.
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