Monday, September 5, 2011

Why the Breakfast Most Americans Will Eat Today Is a Corporate Scam

Alternet by Anneli Rufus

Wake up and smell the McCafé: Cold cereal, donuts and orange juice are breakfast staples because somebody somewhere wanted money.

Not all of it. But nearly every breakfast staple -- cold cereal, donuts, yogurt, bagels and cream cheese, orange juice, frappuccino -- is a staple only because somebody somewhere wanted money. Wake up and smell the McCafé.

Seeking to provide sanitarium patients with meatless anti-aphrodisiac breakfasts in 1894, Michigan Seventh-Day Adventist surgeon and anti-masturbation activist John Kellogg developed the process of flaking cooked grains. Hence Corn Flakes. Hence Rice Krispies. Hence a rift between Kellogg and his business partner/brother, who wanted to sweeten Kellogg's cereals in hopes of selling more. Guess who won.

Click here to read the full article.

Alternet by Anneli Rufus

No comments:

Post a Comment