Alternet /Hightower Lowdown /by Jim Hightower
In medicated America, the fix for every problem is just a prescription away. Except that it's not.
Butterflies waft across a beautiful field of spring flowers. A
delightful young family bicycles joyously down a country lane. A couple
on a park bench leans sensually into each other. A 40-something woman's
face radiates with both perfect beauty and internal happiness. "All's
right with the world," is the message... as long as you've taken your
dosages of Lunesta, Celebrex, Cialis, and Botox.
Welcome to medicated America, where the fix for every problem--from
incontinence to erectile dysfunction, stiff joints to mood swings,
weight gain to wrinkles-- is just a prescription away. Thus the
beautiful images, stirring music, attractive actors, and soothing words
in the omnipresent, multibillion-dollar kaleidoscope of drug advertising
by Pfizer, Merck, Eli Lilly, Johnson & Johnson, and other giants of
Big Pharma--all pitching their particular brand-name nostrum directly
at us hoi polloi (the industry spends a fourth of its income on ads and
other promotions, nearly double its expenditures on research and
development). The corporate come-ons typically conclude with a phrase
that has achieved cliche status in America's vernacular: "Ask your
doctor if 'Suprema Wundercure' is right for you."
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Alternet /Hightower Lowdown /Jim Hightower