- You don't know what to do. Maybe you have too many options in
front of you, and don't know which one to pick. Or perhaps you feel
like you don't know enough to make the right choices. Or you're new in
business, and don't have a clue where to start.
- You don't know how to do something (or don't want to do it).
You may not be an expert at building websites or writing copy or having
sales conversations. Or you may know exactly how to set up a blog or lay
out a postcard, but you'd rather not spend your time that way.
- What you're doing isn't working. You've been marketing or
selling in a particular way for some time, but you're not seeing the
results you want. Or it seems like something has changed, and your old
ways of marketing aren't working like they used to.
- You're not getting it done. You may know exactly what to do
and how to do it. But it's just not happening, or not happening fast
enough. Perhaps you have challenges with time management or your inner
critic. Or you just need another pair of hands.
- It feels like a struggle. No matter what your situation is,
if marketing and selling always feels like you're struggling, you could
probably benefit from some advice, perspective, or hands-on assistance.
- Hire a pro. Professionals exist for any area of marketing and selling you might need help with. They can advise you, coach you, or do work on your behalf. If you fear you can't afford professional help, consider this. If a few hours of help could bring you more business quickly, wouldn't that be worth paying for? Professional help might not be as expensive as you think. Check out services like oDesk, Fiverr, or Google Helpouts to find affordable experts. (And see our special Google Helpouts offer.)
- Take a class. It's easier than ever to learn any skills you might need to get better at selling or marketing. If you can't find the type of class you need in your local area (or don't have the time to get to one), you can take a class on your phone or computer. For local classes, look at Meetup, a nearby university, or local entrepreneurship center (like the U.S. Small Business Administration). For virtual classes, see Marketing Profs University, or UniversalClass, and by all means consider the Get Clients Now! program.
- Ask a friend. You may already know people who have all the answers you need, or can provide you with the perspective and support to overcome obstacles. Don't be afraid to ask friends and colleagues for help. If you feel you're imposing, offer something in return. Barter arrangements can often make qualified help affordable for both parties. Consider joining a mastermind group, success team, or action group where you can get ongoing help from your peers. Find a group via The Success Alliance, a local entrepreneurship center, or the Get Clients Now! Reader Community.
- Watch a video.
You can learn an amazing number of skills and techniques at your own pace by watching YouTube
videos. Just search for any area of marketing or sales where you're
having trouble, and set aside an hour or so to watch. Start with the
recent Get Clients Now! video on How to Manage Your Sales Pipeline.
- Read a book. Of course, I hope you'll start your learning about marketing and sales by reading my book Get Clients Now! But there are many other great titles available to help you, including David Newman's Do It! Marketing, Jill Konrath's SNAP Selling, and Bob Burg's Endless Referrals.
Read more free articles by C.J. Hayden or subscribe to the GET CLIENTS NOW! E-Letter.