Tuesday, July 6, 2010

McDonald’s Facing Potential Lawsuit for Luring Kids With Happy Meal Toys

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Posted by michelesimon


It was only a matter of time. Last month, the Center for Science in the Public Interest (CSPI) served McDonald’s with a notice of its intent to sue if the fast food giant continues to use toys to promote Happy Meals. (An “intent to sue” letter is a prerequisite to filing a lawsuit in some states.) The basis for the potential case is that using toys to market to small children is unfair and deceptive under the consumer protection laws in a number of states. According to CSPI’s letter, McDonald’s toy promotions violate the laws of California, Massachusetts, New Jersey, Texas, and the District of Columbia.

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Alternet/
Posted by michelesimon

1 comment:

  1. Then they'd better sue every cereal manufacturer that puts toys in boxes of cereal too. When we were kids, that's how we chose the cereal we wanted Mom to buy; by the toy inside the box. The first thing we did when getting the box of cereal home was to open it and reach inside to retrieve the toy at the bottom. I don't know how many times I got yelled at for being caught with my arm up to the elbow inside a box of Sugar Smacks.

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