Alternet/ Anneli Rufus
The food industry sees huge dollar signs in erasing the border between medicine and meals. Cinnamon is no longer just the spunky spice on cinnamon toast. Turmeric is no longer just the bitter yellow dust that colors curry.
These days, both are hailed as superpowered disease-fighting "nutraceuticals" — part nutrient, part pharmaceutical. Along with many other once-humble substances (think pomegranates, fish oil and flax seeds), they're key ingredients in "functional foods," which comprise a booming $30-billion-a-year industry bent on erasing the border between medicine and meals.
When is candy not candy? When are potato chips not potato chips? When are crisp salty discs and dark-chocolate balls not mere hedonistic treats? When they're functional foods, in this case Corazonas chips and foil-wrapped Frutels — bought in hopes of lowering cholesterol and curing acne.
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Alternet/ Anneli Rufus
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