by my good friend Jon Olson Hit Exchange News
It’s been a pretty intense 365 days in the traffic exchange
industry…As I do every year, I’m posting my highlights of the past 12
months and what I think we can expect from the industry in the following
year. Sit back, enjoy and get ready for some rants…
The No Timer Debate really set the emotions high in
the later part of 2012. To be honest, I say the jury is still out simply
because we have no numbers to either back or go against the move. I’ll
say this, I applaud Jeff Parker and Traffic Fugitive
for trying something and that is to be congratulated. Jeff is loving
the results and his surfers are too so more power to him and his
decision. The next 12 months should open a lot of people’s eyes to the
fact that the T.E. environment has changed.
Social. Period! No debates anymore. Social surfing
is here and the huge increase in not only our chats at the TimTech
exchanges but entire new programs, dedicated to being social have
cemented the importance of chat in the traffic exchanges. You are seeing
trends where people’s results are directly in response to how much
people recognize and know them from networking with them live. It’s cool
too see more surfers embrace this model and even more owners jumping on
board. When you put people first, good things always happen.
Vault N’ Keys & Sub Game
The TimTech answer to surf promos. We saw a huge opportunity for
surfers and owners to do joint surf promos but without being boring
about it. So we created our two new surf promos. Best of all, owners can
leverage the CTP brand, get increased surfing, more sales and higher
activity. What’s up our sleeves for 2013? We’ll be sure to try even more
Spreecast & TE Live
It’s a match made in heaven! We’ve been looking for the perfect home
for our daily broadcast and we tried everything this year. From uStream,
to Hot Conference, to Stickam and even Google Plus…Until we found it!
Spreecast has changed the game for all live broadcasting and I expect
absolute huge things for this company in 2013. Mobile apps I’m sure will
be on the horizon…Wow. Think of the potential…
Real Gamification And no I don’t mean the word
search game on your LFMTE script. Real gamification has changed the way
people even use traffic exchanges. 2013 will be huge for this and I
truly believe we are at a maturation in advertising. It’s no longer push
push push. We need to engage people and engage our potential customers.
Which in this case, translates into the gamification of business and
There were many other cool stories this year as well. I think the
owners in the Oval of Awesome Sauce have really stepped up huge. These
folks have embraced the true spirit of community, they all work together
and some of the biggest launches this year are from this group of
owners. What’s funny is all the talk about coming together, forming
alliances, building associations…All of it was going on while the Oval
was already built and doing great things. Amazing what happens when you
work together and don’t stab each other in the back. It’s an honor to be
a part of that group.
As for 2013…
I anticipate even more benefits of being social and two way
communications between owners and surfers. Gone are the days of a top
down hierarchy where people aren’t on a level playing field. Social
opens the game. Social makes us all members of a community. Social is
not the future, it’s now! Embrace it!
But here’s something I think we will see this upcoming year. And it’s
going to scare some of the lazy bad business people. Surfers aren’t
only surfing for credits now. They surf for fun. They surf for games.
They surf for community. They surf for companionship. We have to grow
and as an industry I truly believe the ‘credits’ have limited us in this
arena. We have always been for marketers, by marketers. And while it
serves a great purpose, for us to grow we need to re-look at how we
present our model for advertisers and surfers.
Is the no timer the answer? Who knows. However I look at models like
StumbleUpon and have to say to myself…The people are a part of those
communities because they WANT to be. Not to earn credits, not to get
their pages seen. But because they truly want to see what’s out there…An
amazing concept huh? And when you get people that WANT to be there, the
advertisers will follow. Happy communities mean happy customer. Happy
customers mean growth.
Meh…Maybe I’m out to lunch. But I can tell you one thing. The folks
that follow the same old same old, will go away. The folks that embrace
change. The owners and surfers that try new things. Those folks will be
the leaders of 2013. The old guard is done. Here’s to the changing of
Oh by the way….TimTech Sucks!