The Gullibility Factor and What You Can Do About It

The success of nearly every scam that confronts us depends on one single factor -- gullibility, our willingness to believe something that's untrue, and then to take action that involves giving away money or information, circulating untrue emails, or downloading malware onto our computers.

But how susceptible are you and is there anything you can do about it?

Until recently, there's been very little research into the subject, but what we do know is that pretty much every individual is capable of being and, indeed, has been tricked, and that intelligence is no defense against the gullibility factor.

 In fact, one of the world's leading gullibility experts, clinical psychiatry professor Stephen Greenspan, who wrote a book called The Annals of Gullibility, admits he was a victim of the Madoff Ponzi scheme that cost him 30% of his life savings.

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