As we've reported before, they're used for a whole host of tricks, from people actually posing as celebrities to bogus endorsements of products and events.
We previously listed the 10 most common celebrity scams in a special report, 10 Celebrity Scam Tricks That Lurk Behind the Names of the Rich and Famous.
As we mentioned there, one of the sneakiest tricks is to use the name of a well-known figure in emails or messages on social networks like Facebook and Twitter to lure victims into clicking an attachment or a link that downloads malware onto their PCs.
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