We encounter it every day when we open a carton or package to find out it's only half full, or we get that uneasy feeling that the candy bar or ice cream tub isn't quite as big as it used to be.
Most often we are right in our instincts that the volume is down but the price isn't.
If you take the time, you can often discover what food and other product manufacturers are up to.
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©Copyright Audri and Jim Lanford. All rights reserved.
Reprinted with permission.
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